My Philosophy
I know what it means to begin again.
My own journey has taught me how to become comfortable with being uncomfortable.
What brought me here
Having lived in four different countries, left a successful career, built a life in new places, found my footing, and then started over again, I've experienced firsthand how deeply change can challenge us — and how much possibility it can create.
Each transition revealed new and unexpected sides of who I am. At times, I lost my sense of direction; in the process of finding it again, I discovered a stronger, wiser, and more deeply grounded version of myself.
I believe every change can be both a challenge and an opportunity. My role as a coach is to help you navigate that space — find clarity, reconnect with what matters, and step confidently toward a future that feels truly yours. Asya Grigoryan
Credentials
Professional qualifications
ICF Professional Certified Coach (PCC)
Credentialed by the International Coaching Federation at the Professional level — representing over 500 hours of coaching experience and demonstrated mastery of the ICF Core Competencies.
MS in Psychology
Graduate training in psychological theory, human development, and behavioral science — forming the evidence-based foundation of my coaching practice.
MBA
Business and organizational fluency that allows me to work effectively with leaders, executives, and entrepreneurs navigating complex professional landscapes.
Certified in Positive Psychology
Trained in the science of well-being, strengths, and flourishing — applied to help clients build sustainable momentum rather than short-term fixes.
Approach
Models & frameworks I draw from
My practice is integrative. I draw on a range of evidence-based models depending on what each client needs — never dogmatic, always purposeful.
ICF Core Competencies
The gold standard framework for professional coaching — active listening, powerful questioning, direct communication, and co-creating the relationship.
Positive Psychology
Seligman's PERMA model and strengths-based approaches that shift focus from what is broken to what is already working and can be amplified.
Cognitive Behavioral Coaching
Examining the relationship between thoughts, beliefs, and behaviors — helping clients identify and shift patterns that no longer serve them.
Narrative Coaching
Exploring the stories we tell about ourselves and our possibilities — and reauthoring the ones that limit us.
Systems Thinking
Understanding the broader context — organizational, relational, cultural — in which a client operates, so that change is sustainable and not just individual.
Clarity → Strategy → Action → Transformation
My own four-stage coaching arc: beginning with deep clarity, building a grounded strategy, moving into deliberate action, and arriving at lasting transformation.
Guiding words
Words that guide my work
Between stimulus and response there is a space. In that space is our power to choose our response. In our response lies our growth and our freedom.
The curious paradox is that when I accept myself just as I am, then I can change.
What lies behind us and what lies before us are tiny matters compared to what lies within us.
A journey of a thousand miles begins with a single step.
Ready to begin?
A discovery call is the first step. It costs nothing and commits you to nothing — except the possibility of something different.